Nikki Beach Global has rebranded to Nikki Beach Hospitality Group.

The change comes on the heels of the brand’s newest dining concept, Lucia, which debuted in March 2024, complementing the group’s array of resorts, beach clubs, residences and lifestyle boutiques.

We are delighted to announce the evolution of Nikki Beach Global into Nikki Beach Hospitality Group, signifying a pivotal moment in our trajectory. With the addition of Lucia Cannes to our portfolio, we aim to further expand our brand into urban and winter locales, while simultaneously continuing the growth of the Nikki Beach brand in coastal destinations.

We have numerous Nikki Beach openings scheduled across the Middle East, Asia, and the Caribbean, and I am enthusiastic about establishing this group as we advance the growth of both our brands. Lucia Penrod, co-founder, owner & CEO of Nikki Beach Hospitality Group

Nikki Beach was established in 1998 by entrepreneurs Jack and Lucia Penrod.

Nikki Beach Hospitality Group

Established by entrepreneurs Jack and Lucia Penrod, Nikki Beach Hospitality Group epitomizes barefoot luxury hospitality, curating transformative lifestyle experiences through its collection of Nikki Beach properties including 11 iconic beach clubs, five resorts, residences, dining concepts, and pop-ups as well as the group’s new restaurant concept, Lucia. Located in some of the world’s most sought-after travel destinations worldwide, Nikki Beach is recognized among the world's best beach clubs and resorts. Nikki Beach stands as a global haven for unforgettable moments, seamlessly blending music, dining, entertainment, fashion, film, and art to create unparalleled celebrations. Beyond travel experiences, Nikki Beach extends its reach with a lifestyle division, featuring boutiques and an e-commerce shop. In 2024, the brand introduced Lucia Cannes, a groundbreaking restaurant and beach concept within the Nikki Beach Hospitality Group portfolio. Lucia promises to redefine culinary excellence and immersive dining, blending Cuisine du Soleil with vibrant, seasonally changing decor. Across the brand's expanding endeavors, Nikki Beach Hospitality Group continues to set new benchmarks in crafting luxury travel and lifestyle experiences.