IDeaS promotes “futurecasting” at ITB Berlin

Helping hoteliers predict booking behavior, optimize revenue through travel intent data and visual dashboards
  • IDeaS Business Insights Dashboard
    IDeaS Business Insights Dashboard
Wed, 8 March 2017

To optimize revenue, hoteliers must have access to data from a multitude of booking channels and the tools needed to predict traveler behavior, all while relying on easy-to-use dashboards that provide actionable insights. At ITB Berlin, the leading global travel event, IDeaS Revenue Solutions (Hall 8.1, booth 110) will demonstrate solutions that address these, and other complex hotel business opportunities.

With a focus on channel performance (the management of booking channel and source costs to achieve optimal profitability) IDeaS will show hoteliers how to tap into powerful market intelligence data streams to create optimal pricing and inventory management scenarios by room type – based on both hotel data and forward-looking market data.

The ability to leverage a wide range of travel intent data comes on the heels of IDeaS' recent partnership with nSight Travel Intelligence, allowing hoteliers to "futurecast" inventory demand based on a rich set of data points never before available on a single technology platform.

At ITB Berlin, IDeaS will also unveil its enhanced IDeaS Business Insights Dashboard, with new functionality within IDeaS G3 Revenue Management System. The Business Insights Dashboard gives revenue managers unprecedented visibility into channel and source data as well as room revenue acquisition costs, net revenue, net ADR and net RevPAR, compared to the same time period from the previous year. This information – delivered in an easy-to-use graphical dashboard – supports better decision making for total profit optimization across the entire hotel organization.

ITB Panel Session

To hear directly from experts on futurecasting and optimizing channel performance, ITB visitors can attend the session "A Winning Combination: Travel Data Insights from Industry Innovators" led by Mike Chuma, vice president, product strategy for IDeaS and featuring Clay Jackson for nSight, Shayne Paddock for TravelClick, and Maarten Plesman for Revinate. The panel will discuss how analytics fueled by data can deliver automated revenue strategies, personalized pricing, improved guest experiences and higher ROI on digital marketing efforts, all leading to optimal profitability.

Session details:

eTravel Lab Day 1

Wednesday, March 8, 2017, 11.30 - 12.00
Hall 7.1c, eTravel Lab

About IDeaS

With more than one million rooms priced daily on its advanced systems, IDeaS Revenue Solutions leads the industry with the latest revenue management software solutions and advisory services. Powered by SAS® and more than 27 years of experience, IDeaS proudly supports more than 8,700 clients in 106 countries and is relentless about providing hoteliers more insightful ways to manage the data behind hotel pricing.

IDeaS empowers its clients to build and maintain revenue management cultures—from single entities to world-renowned estates—by focusing on a simple promise: Driving Better Revenue.

IDeaS has the knowledge, expertise and maturity to build upon proven revenue management principles with next-generation analytics for more user-friendly, insightful and profitable revenue opportunities—not just for rooms, but across the entire hotel enterprise. For more information, visit

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IDeaS Revenue Solutions
8500 Normandale Lake Boulevard, Suite 1200
Minneapolis, MN 55437
United States
Phone: (952) 698-4200
Fax: (952) 698-4299
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Tim Nelson
PR Representative - Padilla for IDeaS
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  • Revenue Management
  • Events & Conferences
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Germany, Berlin


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