For the Internet-savvy Generation Y, travel experiences shared online have replaced material goods as a form of social currency

With globalisation and the rise of digital technology, "keeping up with the Joneses" is becoming harder than ever before. In a recently published study, MSc graduate Ms Lauren Siegel and Dr Dan Wang of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University show that for the Internet-savvy Generation Y, travel experiences shared online have replaced material goods as a form of social currency. New approaches to destination marketing are needed if tourism is to realise its potential in the information age.

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