Bring them Home! - International migrants abroad offer an invaluable market for destination tourism - SHTM Research

International migrants abroad offer an invaluable market for destination tourism, according to Dr Sabrina Huang, Dr Kam Hung of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-researcher. In a pioneering study sampling overseas Chinese in North America, the researchers recently showed that as more and more people migrate permanently abroad, they are increasingly turning to tourism as a way to retain social and emotional ties with their homelands. However, the travel behaviour of these "diaspora tourists" is as diverse as the communities they come from. The researchers suggest that understanding the tourism needs of different generations of migrants can help destination marketers to attract as many homecoming migrants as possible.

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