Each week, STR analysts provide a deep-dive into U.S. hotel performance. The most recent video, highlighting performance for 28 June through 4 July, is linked below.

Key highlights:

  • U.S. demand dipped for the first time in 11 weeks
  • Eleven of 13 Florida markets saw week-over-week occupancy declines
  • Economy hotels remained the strongest among the classes, reaching an occupancy level of 54.6%.
  • Cape Cod, MA, saw the largest weekday vs. weekend point gain in occupancy (50.9).

All of STR's COVID-19 analysis can be found here.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.