Hard Rock International is proud to announce Reverb by Hard Rock - the brand's entrance into the select service hotel category. The new collection of music-centric hotels will be designed as contemporary hubs where modern music lovers can connect and create. With innovative technology woven throughout its core DNA, the brand will prove that tech makes everything easier. In February 2020, Reverb will heat up the Atlanta market with its first property adjacent to the Mercedes-Benz Stadium.

"Reverb by Hard Rock will spotlight the guest in a whole new way and create a place for those who eat, sleep and breathe music to unite and collaborate," said Todd Hricko, senior vice president, global hotel business development for Hard Rock Hotels. "Atlanta is the perfect location for our first Reverb, as it is rich in music history, spanning from the greats like Ray Charles and the Black Crowes to current popular artists like Ludacris, Usher, Ciara and John Mayer."

The new property will be developed and managed in tandem with Atlanta-based companies Bolton Atlanta, LP and Hotel Equities (HE). Located in the growing neighborhood of Castleberry Hills, in downtown Atlanta, the upcoming hotel is positioned to become a key hub in the neighborhood, enabling guests to sample the local culture, restaurants and bars, or experience the city's hottest concerts, shows and sporting events — all within walking distance of the stadium.

"We're proud to announce our collaboration with Hard Rock International in launching the inaugural Reverb by Hard Rock," said Frank Chen, chief operating officer of Bolton Atlanta, LP. "The area's energetic atmosphere and history of embracing artistic endeavors aligns well with the Reverb by Hard Rock hotel product."

The Atlanta hotel will have nearly 200 rooms featuring contemporary accommodations, exciting amenities and public spaces designed for tuning in to what's going on. Whether traveling solo or exploring with the pack, everyone will find the perfect place to rest and relax. All standard King & Double Queen rooms feature stylish and comfortable furnishings, state of the art technology, fan-inspired artwork and signature showers. Travelers can also experience the Roadie Room which includes six queen bunk beds and plenty of space for everyone to crash and chill.

Source: Hard RockSource: Hard Rock
Source: Hard Rock

The communal spaces will create the perfect place to socialize, like Constant Grind Coffee and Bar, which serves guests' favorite French press or pour over in the morning and a curated selection of wines and spirits at night. Guests can also check out the panoramic views from the hotel's rooftop bar on the way to explore the city or enjoy a nightcap after sightseeing. The amenities don't end there — guests can also experience live musical performances, share ideas in the large co-working space, MEET, and get pumped at the multi-functional work-out space.

"Atlanta is thrilled to debut Hard Rock's first Reverb property, adding to the hotel inventory for guests visiting the city," said William Pate, president and CEO, Atlanta Convention & Visitors Bureau. "Reverb by Hard Rock will enhance our walkable convention and entertainment district with new accommodations near restaurants, Mercedes-Benz Stadium, Georgia World Congress Center and Downtown attractions."

Other parties involved in the development are Batson-Cook (general contractor), Gensler Group (architect) and Horwath HTL (consultant).

Reverb by Hard Rock will set the stage as the next generation of music-centric hotels created for those who refuse to settle for the ordinary by providing a pipeline for their artistic inspiration and creativity to flourish. For more information, email [email protected].

About Hard Rock®

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues, and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook, and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe. In 2023, Hard Rock Hotels was honored by J.D. Power's North America Hotel Guest Satisfaction Index Study as the number one Upper Upscale Hotels brand in Outstanding Guest Satisfaction for the fourth time over the last five years. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads, Best Brands for Social Impact, Customer Service All-Star and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.