Restel
  • The company belonging to Grupo Hotusa has just signed an agreement to directly integrate Cubanacan's 50 establishments into their platform.
  • Currently, Restel markets more than 200,000 hotels around the world to the 30,000 travel agencies with which they have agreements.

Restel, the hotel reservation center belonging to Grupo Hotusa, has incorporated the 50 establishments of the Cubanacan chain. The agreement marks a milestone as it is the first direct integration agreement made by an international operator with a Cuban hotel chain. Restel currently markets more than 200,000 hotels around the world on its platform.

In the words of the general manager of Restel, Carlos del Estal: "We are proud that Restel is the first reservation center to establish direct integration with a Cuban chain, which makes us one of the most qualified hotel distributors in the world for travel agencies in that destination." Del Estal also assures that "this operation forms part of a global strategy to increase the presence of Hotusa Group's different business lines on the island."

Niurka Perez Denis, Sales director for Cubanacan affirms that "Cubanacan Hotels, in the last ten years, has been working with the latest technology related to the development of its tourist accommodation capacity distribution with two specific objectives. First, to achieve the maximum reach of our chain's global presence in the tourist industry, and second, through the distribution of these capabilities at present, maximise the occupation and profitability of each of the chain's establishments through sustained growth in a destination like Cuba that in the past few years has already exceeded three million visitors."

Months ago, teams from both companies began working toward a direct integration agreement with their reservation systems, which was reached this week. This agreement will allow Restel to reach the Cuban chain's inventory in a much more direct and efficient way, offering their 9,000 rooms to the more than 30,000 travel agencies with which they have agreements.

About Cubanacan

The Cubanacan Group, formed in 1987, is one of the most prestigious tourist companies in Cuba and holds an important position in the market. They can be found in every source market through their tour operators, travel agencies, national travel companies, and their already consolidated online distribution network which will exceed 7 million monetary units this year. Cubanacan markets a variety of tourist products labelled as: Sun and Sand, City and Culture, Nature, Weddings and Honeymoons, Family Tourism, with a variety activities like diving, fishing, and kite surfing. Among the attributes that distinguish the Group are the commercial brands that were conceived while keeping in mind the reasons for travel: the brands Brisas and Club Amigo, designed so that visitors can enjoy the best beach destinations, directed toward families; the brand Horizontes, ideal for those looking to get in touch with nature; the E Hotels, small establishments with high standards and individual attention, for lovers of culture and patrimonial cities; and finally Cubanacan Hotels, created for long stays at the destination and providing itineraries through cities and beaches all over Cuba.

About Restel

Founded in Barcelona in 1982 and with a portfolio of more than 200,000 established distributed over five continents, the reservation center Restel dedicates their business activity to the marketing of hotels and services in various European and Latin American countries. In 2015, they reached €307 million in sales, 26% more than the previous year. With its headquarters located in Madrid, Restel has positioned itself as one of the largest hotel product consolidators on the global stage, playing a strategic role for Grupo Hotusa in the marketing of the hotels associated with the Hotusa Hotels and Keytel consortiums, as well as the 164 establishments in 17 European, American and African countries belonging to the Eurostars Hotel Company division

Grupo Hotusa 

Set up in 1977 and with headquarters in Barcelona (Spain), Grupo Hotusa is a dynamic organisation composed of different companies related to the most diverse areas of the tourism sector. Aside from Eurostars Hotel Company, the organisation includes the world's biggest hotel consortium, Hotusa Hotels, with over 2,700 associated hotels worldwide; the hotel representative Keytel and the Restel reservation centre.

Daniel Guillén - Carlota Clots
Hotusa Group Communication Dept.
Hotusa Hotels S.A.