Customer-centric hotel payments: Are you missing an opportunity to get more direct bookings?

As hotel brands desire to grow direct bookings and additional ancillary revenue streams to get ahead of others in the race, their next big challenge is to offer a customer-centric travel service that supports guests throughout their journey – from inspiration, booking and payment, to transfers, check-in, stay and departure. As Worldpay’s Diederik Van Gool explains, embedding a customer-centric payment eco-system can be a key enabler for this vision.