PATA Launches TravelWithPATA.com - Consumers to receive a more balanced coverage of Asia Pacific travel issuesWed, 20 August 2003
BANGKOK, The Pacific Asia Travel Association today launched
The site features travel news, explanations and samples of travel advisories, airline and hotel offers, weather information, maps and currency exchange guides. Detailed country guide information supplied by Lonely Planet will be added before the end of August.
Global media campaigns will drive thousands of visitors to the site over the next few months, said PATA President and CEO, Mr. Peter de Jong. "Consumers will come back to TravelWithPATA because we will be the only site providing a balanced region-wide perspective. We aim for TravelWithPATA to become the first place travellers will go to when they need authoritative and insightful information about travel in Asia Pacific," he said.
This site, an important element of PATA's Project Phoenix, a global communications campaign, is designed to help revive travel to and within Asia Pacific following the downturn caused by September 11, the Bali bombings, the war in Iraq, and SARS.
The site is part of PATA's recently adopted strategic agenda to 'position, promote and protect' the PATA region and to directly address the consumer in support of PATA members' products and services.
A business-to-consumer communication platform is now vitally important to PATA, said Mr. de Jong. "In times of crisis, market volatility and rapid public perception shifts, PATA must address consumers directly to give them a better picture of realities on the ground." He added: "We must never again let crises such as SARS create rampant misconceptions about our region.
An integral part of the Project Phoenix campaign, TravelWithPATA will initially be promoted on CNN International, BBC World and National Geographic channels, and in consumer print titles such as TIME, Fortune and Newsweek.
The US$1 million CNN/TIME/Fortune campaign, the first one to go public, will be broadcast into viewers' homes in Asia Pacific, Europe and the Middle East this month. The other Phoenix-brokered campaigns will follow between September and November.
Mr. de Jong said: "We've included offers from key Phoenix airline and hotel contributors as a way of driving leads to our supporters and encouraging consumers to return to the site."
Mr. de Jong said that PATA's existing Web site,
About PATA - Founded in 1951, the Pacific Asia Travel Association (PATA) is the recognised authority on Pacific Asia travel and tourism. PATA provides leadership to the collective efforts of nearly 100 government, state and city tourism bodies, over 55 airlines and cruise lines, and hundreds of travel industry companies. In addition, thousands of travel professionals belong to more than 70 PATA Chapters worldwide.
PATA's mission is to enhance the growth, value and quality of Pacific Asia travel and tourism for the benefit of its membership. PATA is a not-for-profit organisation.
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Phone: +66  81 931 2753
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