Business travellers "Escape 2 Africa"
European business travellers escape the stresses of working away from home by unwinding with comedies and animated movies
European business travellers escape the stresses of working away from home by unwinding with comedies and animated movies, according to data analysis by hotel technology solutions provider, Quadriga. Madagascar Escape 2 Africa (Dreamworks Animation/Paramount) was the most watched movie by guests in 2009, with other comedies, including Yes Man (Warner Bros), The Hangover (Warner Bros) and Tropic Thunder (Paramount/Dreamworks), also a popular choice.
Based on viewings in 200,000 hotel rooms across Europe, Quadriga has compiled a list of the top movies and audio albums requested by hotel guests via its Genesis internet and entertainment platform in 2009. The data analysis also revealed that action movies, Quantum of Solace (MGM) and Angels & Demons (Sony Pictures), were popular with travellers and that Beyonce's latest album, I am Sasha Fierce, also hit the right note.
Paul Wilson, supply chain and content director at Quadriga, comments: "We predominately work with hotels that target business travellers and offer a wide range of films. These figures just go to show how popular animated films, like Madagascar, are with adults as well as children."
"Staying away for work can be a stressful experience, so it is essential that hotels can provide an environment which is like a home away from home for its guests. This includes a breadth of content; movies, short programmes and major blockbuster titles; a comfortable ambience and high speed internet and WiFi services. By providing a full spectrum of exciting and relevant in-room entertainment to guests, hotels can ensure they cater for every taste," continues Wilson.
According to David Bristow, executive director international non-theatrical at United International Pictures (UIP): "We are delighted to see Madagascar Escape 2 Africa topping the list, it's a great story with a fabulous cast of characters and ultimately that's what appeals to audiences of all ages."
Quadriga works with many of the world's leading hotels and boutique establishments to help them to enhance the guest experience through technology.
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Notes to editor
The top ten watched movies through Quadriga's Genesis platform for 2009 are:
- Madagascar Escape 2 Africa
- Quantum of Solace
- Angels & Demons
- Yes Man
- Bolt
- The Hangover
- Tropic Thunder
- Monsters Vs. Aliens
- Kung Fu Panda
- Bride Wars
The top ten listened to audio albums through Quadriga's Genesis platform for 2009 are:
- Beyonce, I Am Sasha Fierce
- Kings of Leon, Only By The Night
- Mariah Carey, The Ballads
- Radio 1's Live Lounge
- Pink, Funhouse
- Michael Jackson, Dangerous
- Roxette, 20 Greatest Songs
- Coldplay, Parachutes
- R&B Love Songs 2008
- 100 Piano Classics
About Quadriga
Quadriga works with the hospitality industry, from luxury to budget properties, delivering a growing portfolio of products and content that provide hotel guests with information, entertainment and connectivity, (WiFi and wired) across the property. With the network at the centre of these solutions, Quadriga's expertise and knowledge in digital IP systems, developed over the last 10 years, supports the hospitality industry with a comprehensive range of network services. This includes network optimisation and integration alongside design, build and delivery capabilities.
As the hospitality business expands globally, Quadriga has commenced an aggressive global growth strategy and is now able to offer solutions to its customers in Europe, The Americas, the Middle East, India and key parts of Africa. This is being achieved through a combination of Quadriga's own operations and a distribution model into selected countries and territories.
In a rapidly changing technology environment, which drives higher guest expectations and more commercial demands for added value and operational efficiencies, Quadriga is working towards a new future. With the ambition to be the global single business partner for its customers, Quadriga sees their network at the very centre and as technologies converge will work with them to manage the evolution of their network and provide unequalled guest information, entertainment and connectivity services for their guests.
For more details on the company visit: www.quadriga.com or contact Berkeley PR on quadriga@berkeleypr.co.uk or +44 (0)118 909 0909
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Phone: +44 (0)118 909 0909
Email: quadriga@berkeleypr.co.uk
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