Plan A Public Relations & Marketing Welcomes Libra OnDemand To Worldwide Client Roster

Plan A Public Relations & Marketing, Inc., a full-service marketing firm specializing in the hospitality industry, is proud to announce the addition of Celebration, Fla.-based Libra OnDemand to its growing list of clients around the globe. Libra OnDemand is a web-based customer relationship management (CRM) solution built entirely on Force.com to help hoteliers consolidate guest information, drive sales and enhance customer service, Plan A will be responsible for communicating Libra OnDemand’s branding message to the worldwide hospitality industry by leveraging public relations, advertising and digital media platforms.

“Consistency and credibility led us to choose Plan A for our rapidly growing marketing and communication needs,” stated Gregg Hopkins, CEO of Libra OnDemand. “Their proven ability to increase the brand worth of some of finest hospitality technologies in the world speaks well of their work ethic and the results-driven culture they have created.”

By publicizing the benefits of a Software-as-a-Service (SaaS) platform for hoteliers, Plan A will execute a unique branding and communication strategy that combines a strong marketing message with a memorable creative concept and strategic PR initiatives. Core messages will include Libra OnDemand’s technological advancements and new product developments, as well as sales milestones, business relationships and outreach programs.

“When Libra OnDemand was developing their comprehensive suite of products that includes customer relationship management (CRM), loyalty management programs, event management functionality, analytical reports, e-mail marketing and interactive consumer portals for hotels, they intelligently built it on the world’s leading on-demand platform - Salesforce.com. We plan to take that message further and ingrain the advantages they provide over their competitors to hospitality industry decision makers worldwide,” stated Andrea Roland, president of Plan A Public Relations & Marketing.

For more information, please contact Andrea Roland at (407) 905-0608 or visit www.planapr.com.