Is GDS Advertising A Good Investment For Hotels? | John R. Hach

While the online marketplace is gaining ground in channel mix for hotels, especially for established hotel companies, the Global Distribution System (GDS) still contributes significantly to hotel distribution revenue—approximately 27 percent, according to TRAVELCLICK’s latest eTRAK report. Also, GDS hotel promotions—appearing when agents search the air, car, and hotel availability screens within their GDS—continue to have a growing influence on bookings, particularly in today’s unsettled economy.

A recent study commissioned by TRAVELCLICK and conducted by Phoenix Marketing International (PMI), an independent marketing research firm, found a 15 percent increase from two years earlier in travel agents remembering GDS ads.

Related Document: Is GDS Advertising A Good Investment For Hotels? | John R. Hach

While the online marketplace is gaining ground in channel mix for hotels, especially for established hotel companies, the Global Distribution System (GDS) still contributes significantly to hotel distribution revenue—approximately 27 percent, according to TRAVELCLICK’s latest eTRAK report. Also, GDS hotel promotions—appearing when agents search the air, car, and hotel availability screens within their GDS—continue to have a growing influence on bookings, particularly in today’s unsettled economy.

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