STR reports US performance for week ending 31 October

Friday, 6 November 2009

The U.S. hotel industry posted declines in all three key performance measurements during the week of 25-31 October 2009, according to data from STR.

In year-over-year measurements, the industry’s occupancy fell 7.2 percent to end the week at 51.8 percent. Average daily rate dropped 7.2 percent to finish the week at US$98.99. Revenue per available room for the week decreased 13.8 percent to finish at US$51.28.

Among the Top 25 Markets, Anaheim-Santa Ana, California, experienced the largest occupancy increase, up 9.1 percent to 65.5 percent. Four other markets reported occupancy increases of more than 5 percent: Oahu Island, Hawaii (+8.7 percent to 75.0 percent); Boston, Massachusetts (+7.2 percent to 71.4 percent); Denver, Colorado (+6.2 percent to 58.0 percent); and New York, New York (+5.4 percent to 85.1 percent). Houston, Texas, posted the largest occupancy decrease, falling 29.8 percent to 56.9 percent.

New Orleans, Louisiana, reported the largest ADR increase, up 5.3 percent to US$129.03, followed by San Diego, California, with a 3.5-percent increase to US$141.12. Four markets experienced ADR decreases of more than 15 percent: New York (-17.2 percent to US$265.59); Phoenix, Arizona (-16.7 percent to US$102.52); Miami-Hialeah, Florida (-15.4 percent to US$125.57); and Chicago, Illinois (-15.3 percent to US$122.03).

New Orleans led the RevPAR increases, up 5.0 percent to US$86.15, followed by San Diego (+4.7 percent to US$89.41), Boston (+4.6 percent to US$111.80), and Oahu Island (+4.5 percent to US$114.94). Houston experienced the largest RevPAR decrease, falling 39.2 percent to US$53.24. Three other markets posted RevPAR decreases of more than 25 percent: Chicago (-26.0 percent to US$70.31); Miami-Hialeah (-25.8 percent to US$75.99); and Nashville, Tennessee (-25.7 percent to US$47.70).

About STR | STR (www.str.com) provides clients-including hotel operators, developers, financiers, analysts and suppliers to the hotel industry-access to hotel research with regular and custom reports covering the United State, Canada, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com).