Are we up to the task ? | FIFA 2010 World Cup | By Ewan Cameron
Is South Africa’s hotel industry ready for next year’s World Cup onslaught? EWAN CAMERON, Managing Director of the Johannesburg-based AFRICAN SUN group shares with us a critical assessment of the pros and cons.
2010 is South Africa’s biggest opportunity to prove to the world just how far its hotel industry and wider tourism offer has moved since the dark days of apartheid ; economic sanctions were removed as recently as 1989. The year Nelson Mandela was released, 1990, South Africa received less than 1 million visitors, in the subsequent years South Africa’s arrivals have grown to over 9.5 million last year, yet still less than Egypt, with almost 12 m, and far behind Italy which boasts 39 million arrivals.
About The Hotel Yearbook: The Hotel Yearbook is a uniquely forward-looking annual publication. Each year, dozens of CEOs and other senior executives from the hotel industry worldwide, as well as leading analysts and observers, use this platform to share their expectations for the coming twelve months. Each of the 70+ contributors looks specifically at his or her area of expertise, describing the likely developments for the year ahead. As a whole, The Hotel Yearbook thus offers readers a comprehensive overview of the trends and factors that will have an impact on the performance of the hotel business in the year to come – as perceived by the industry’s leaders themselves. For more information visit www.hotel-yearbook.com.
Related Document: Are we up to the task ? | FIFA 2010 World Cup | By Ewan Cameron
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